| アイテムタイプ |
会議発表論文 / Conference Paper(1) |
| 公開日 |
2025-08-20 |
| タイトル |
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|
タイトル |
Generating Attractive Ad Text by Facilitating the Reuse of Landing Page Expressions |
| 言語 |
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言語 |
eng |
| 資源タイプ |
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資源タイプ |
conference paper |
| アクセス権 |
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アクセス権 |
open access |
| 著者 |
上垣外, 英剛
Murakami, Soichiro
Zhang, Peinan
Takamura, Hiroya
Okumura, Manabu
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| 抄録 |
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内容記述タイプ |
Abstract |
|
内容記述 |
Ad text generation is vital for automatic advertising in various fields through search engine advertising (SEA) to avoid the cost problem caused by laborious human efforts for creating ad texts. Even though ad creators create the landing page (LP) for advertising and we can expect its quality, conventional approaches with reinforcement learning (RL) mostly focus on advertising keywords rather than LP information. This work investigates and shows the effective usage of LP information as a reward in RL-based ad text generation through automatic and human evaluations. Our analysis of the actually generated ad text shows that LP information can be a crucial reward by appropriately scaling its value range to improve ad text generation performance. |
| 書誌情報 |
en : Proceedings of the 17th International Natural Language Generation Conference
p. 597-608,
ページ数 12,
発行日 2024-09-23
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| 会議情報 |
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会議名 |
The 17th International Natural Language Generation Conference |
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開始年 |
2024 |
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開始月 |
09 |
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開始日 |
23 |
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終了年 |
2024 |
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終了月 |
09 |
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終了日 |
27 |
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開催期間 |
2024-09-23 - 2024-09-27 |
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|
開催地 |
Tokyo, Japan |
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開催国 |
JPN |
| 出版者 |
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出版者 |
Association for Computational Linguistics |
| 出版者版DOI |
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関連タイプ |
isReplacedBy |
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識別子タイプ |
DOI |
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関連識別子 |
https://doi.org/10.18653/v1/2024.inlg-main.46 |
| 出版者版URI |
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関連タイプ |
isReplacedBy |
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|
識別子タイプ |
URI |
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関連識別子 |
https://aclanthology.org/2024.inlg-main.46/ |
| 権利 |
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|
権利情報Resource |
https://creativecommons.org/licenses/by/4.0/ |
|
権利情報 |
$00A92024 Association for Computational Linguistics. ACL materials are Copyright $00A9 1963$20132025 ACL; other materials are copyrighted by their respective copyright holders. Materials prior to 2016 here are licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 International License. Permission is granted to make copies for the purposes of teaching and research. Materials published in or after 2016 are licensed on a Creative Commons Attribution 4.0 International License. |
| 著者版フラグ |
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出版タイプ |
NA |
