| アイテムタイプ |
会議発表論文 / Conference Paper(1) |
| 公開日 |
2024-06-07 |
| タイトル |
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タイトル |
Aspect-based Analysis of Advertising Appeals for Search Engine Advertising |
| 言語 |
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言語 |
eng |
| 資源タイプ |
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資源タイプ |
conference paper |
| アクセス権 |
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アクセス権 |
open access |
| 著者 |
Murakami, Soichiro
Zhang, Peinan
Hoshino, Sho
上垣外, 英剛
Takamura, Hiroya
Okumura, Manabu
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| 抄録 |
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内容記述タイプ |
Abstract |
|
内容記述 |
Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A3) such as the price, product features, and quality. However, products and services exhibit unique effective A3 for different industries. In this work, we focus on exploring the effective A3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated %through correlation analysis that different industries have their own effective A3 and that the identification of the A3 contributes to the estimation of advertising performance. |
| 書誌情報 |
en : Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Industry Track
p. 69-78,
発行日 2022-07-10
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| 会議情報 |
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会議名 |
Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Industry Track |
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開始年 |
2022 |
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開始月 |
07 |
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開始日 |
10 |
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終了年 |
2022 |
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終了月 |
07 |
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終了日 |
15 |
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開催地 |
Seattle |
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開催国 |
USA |
| 出版者 |
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出版者 |
Association for Computational Linguistics |
| 出版者版DOI |
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関連タイプ |
isReplacedBy |
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識別子タイプ |
DOI |
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関連識別子 |
https://doi.org/10.18653/v1/2022.naacl-industry.9 |
| 出版者版URI |
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関連タイプ |
isReplacedBy |
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識別子タイプ |
URI |
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関連識別子 |
https://aclanthology.org/2022.naacl-industry.9/ |
| 権利 |
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|
権利情報Resource |
http://creativecommons.org/licenses/by/4.0/ |
|
権利情報 |
$00A92022 Association for Computational Linguistics |
| 著者版フラグ |
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出版タイプ |
NA |
